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Viva Technology

16-19 June 2027

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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Speakers

Photo Azeddine Abid

Azeddine Abid

Open Innovation CDMO & Station F Program Director
L'Oréal Groupe

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L'Oreal Groupe

When Going Viral Becomes a Strategy: Archive and the AI Social Performance - Theme: Artificial Intelligence

Artificial Intelligence

When Going Viral Becomes a Strategy: Archive and the AI Social Performance

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L'OREAL GROUPE

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June 19

3:30 PM - 4:00 PM - CET

Archive is an AI startup and alumni of L'Oréal's Beauty Tech Atelier. Its AI detects brand mentions in videos where L'Oréal is never tagged, predicts which content will go viral before it does and turns organic engagement into a measurable performance channel.
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Artificial Intelligence & Robotics