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Viva Technology

16-19 June 2027

Paris Expo Porte de Versailles

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The Future of Retail in the age of AI : When a Fragrance Becomes an Experience - Theme: Artificial Intelligence
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Artificial Intelligence

The Future of Retail in the age of AI : When a Fragrance Becomes an Experience

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L'OREAL GROUPE

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June 19

4:30 PM - 5:00 PM - CET

FFFACE.ME is a virtual try-on startup and alumni of L'Oréal's Beauty Tech Atelier. By turning AI mirrors into immersive brand experiences, FFFACE.ME brought the Libre fragrance launch to life across Germany, Spain and Italy, engaging consumers in the world of the fragrance beyond the bottle.
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Artificial Intelligence & Robotics

Partners

L'Oreal Groupe

Speakers

Photo Azeddine Abid

Azeddine Abid

Open Innovation CDMO & Station F Program Director
L'Oréal Groupe
Photo Tamara-Alisa Hamann

Tamara-Alisa Hamann

Head of Media & Content 360 - YSL
L'Oréal Groupe
Photo Dmytro Kornilov

Dmytro Kornilov

CEO
FFFACE ME