The Business of Telling the Truth: Journalism in the AI Era

When the sheer volume of information is overwhelming, truth becomes an even more valuable commodity. Our public conversation feels fractured: we’ve always disagreed on opinions, but today we also struggle to agree on basic facts. The need for “common ground” to shape public discourse is stronger than ever. This is where journalism steps back in. AI can mass-produce content in seconds, but it can't witness an event, build a relationship, or earn a reader's trust. How can news media rise to the challenge and build sustainable business models? How can it fund, prioritize and distribute high-quality reporting to the greatest number? And how can journalism occupy the role of the essential service it is, rather than just another piece of 'content' lost in the noise?