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16-19 June 2027

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The Future of Creativity and Marketing in the Era of Agentic AI - [Session VivaTech] - Theme: undefined
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The Future of Creativity and Marketing in the Era of Agentic AI

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Stage One

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June 18

4:30 PM - 4:50 PM - CET

As AI evolves from a tool into an active collaborator, it is reshaping how content is created, how brands connect with audiences, and how creative work is valued. In this conversation, Maurice Lévy and Shantanu Narayen explore what comes next for creativity, marketing, and human ingenuity in the age of agentic AI.
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Media & Entertainment & Creators Economy
Artificial Intelligence & Robotics
Marketing & Advertising

Partners

Adobe

Speakers

Photo Maurice Lévy

Maurice Lévy

Chairman, European Centre for AI Excellence and Co-president, VivaTech
VivaTech
Photo Shantanu Narayen

Shantanu Narayen

Chair and CEO
Adobe