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16-19 June 2027

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Life After Search: What's Your Strategy When AI Becomes the Storefront? - [Session VivaTech] - Theme: CMO Summit
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CMO Summit

Life After Search: What's Your Strategy When AI Becomes the Storefront?

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Stage One

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June 19

10:15 AM - 10:50 AM - CET

AI will have a tectonic impact across many marketing functions from media buying to creative and internet navigation. If the storefront is no longer a website but an AI interface, what does a brand actually still own? How should CMOs prepare for an agentic ad world where everything from discovery to execution is intermediated by agents.
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Marketing & Advertising

Speakers

Photo Terry Kawaja

Terry Kawaja

CEO & Founder
LUMA Partners
Photo Will Lee

Will Lee

CEO
AdWeek
Photo Kirthiga Reddy

Kirthiga Reddy

CEO
OptimizeGEO.ai
Photo David Steinberg

David Steinberg

Founder and CEO
Zeta Global