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16-19 June 2027

Paris Expo Porte de Versailles

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The Next CMO: How Silicon Valley Is Redefining the Role - [Session VivaTech] - Theme: undefined
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The Next CMO: How Silicon Valley Is Redefining the Role

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Executive Arena

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June 19

2:00 PM - 2:30 PM - CET

Token economics don’t care about brand strategy. As AI agents replace media-buying, content creation, and customer engagement, the CMO’s mandate is expanding — fast. Yann Caloghiris explores how Silicon Valley’s platform logic is forcing marketing leaders into an unfamiliar seat: the one where technology decisions become business decisions, and CMOs either lead that transition or lose it.
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Consulting & B2B services
Marketing & Advertising

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Left Field Labs

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Photo Yann Caloghiris

Yann Caloghiris

Chief Experience Officer (CXO)
Left Field Labs