Competing for Attention: The New Rules of Media Investment

The history of modern media has been a succession of shifts in attention: from newspapers to television, from television to digital platforms, and now from platforms to creator-led and algorithmically curated ecosystems. Each transition has forced brands to rethink where audiences spend time, whom they trust, and how influence is built. Bringing together perspectives from legacy, broadcast, and social-native media, this conversation explores how the economics of attention are changing, what makes an environment valuable to advertisers, and how brands can navigate a world where reach alone is no longer enough.