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16-19 June 2027

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Automation Paradox: Why Effort Matters More in the Age of AI - Theme: Productivity Reimagined
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Productivity Reimagined

Automation Paradox: Why Effort Matters More in the Age of AI

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PUBLICIS GROUPE

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June 19

10:30 AM - 11:00 AM - CET

The race to produce more, faster, cheaper creates a paradox: effort scarcity is the new competitive advantage. How standout brands make bold bets. AI’s best use isn’t replacing conviction : it’s sharpening it. What can creative innovation look like when using these tools in service of better ideas?
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Artificial Intelligence & Robotics

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Publicis Groupe

Speakers

Photo Adam Birkenhead

Adam Birkenhead

Chief Systems Officer – Digitas
Digitas
Photo Morgan  Pomish

Morgan  Pomish

SVP & Head of Innovation Strategy – Digitas
Digitas