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16-19 June 2027

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Generative Engine Marketing: The New Framework for Visibility in the Age of LLMs - Theme: Productivity Reimagined
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Productivity Reimagined

Generative Engine Marketing: The New Framework for Visibility in the Age of LLMs

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PUBLICIS GROUPE

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June 18

12:00 PM - 12:30 PM - CET

AI-driven discovery is rewriting search. Where Google used to rank links, LLMs and answer engines now generate outcomes. Performics’ GEM activates the shift : GEO to earn visibility/citations ; GEA to win paid conversational placements ; GEI to build authority and trust. Today: GEM is the answer.
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Artificial Intelligence & Robotics

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Speakers

Photo Caroline Hajdukiewicz

Caroline Hajdukiewicz

Deputy Managing Director
Performics
Photo Benoit Rousseau

Benoit Rousseau

Head of Performance Content
Performics