Jo Tenzer
Director of Audience Insight
CNN International Commercial
About Me
Jo joined CNN International in 2023, bringing more than 15 years of experience working in media tech companies and research agencies. At CNNIC, she leads a global team of Audience Insights experts. Her remit spans across campaign measurement, championing audience understanding across the business, and external thought leadership. Prior to CNN, she held various senior roles at Snap Inc. and Meta, embedding data and insight into marketing, sales and product decisions. Jo is passionate about the role of insight in shaping storytelling to create meaningful connections between brands and audiences
Hear My Insights
Keep the lights on: Smarter Marketing Resilience in Uncertain Times
In times of disruption, brands that continue to invest wisely are the ones that stay ahead, balancing brand and performance to drive meaningful impact. This session dives into how marketers can navigate uncertainty with purpose and make every marketing dollar count. Learn how powerful storytelling, high-impact creative, brand-safe placements in trusted environments help brands remain seen and strong when it matters most.