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Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

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F-75015 Paris France

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Virginia Marie POCCIANTI eMerchandising and Project Manager at CHRISTIAN DIOR COUTURE
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Virginia Marie POCCIANTI

eMerchandising and Project Manager

CHRISTIAN DIOR COUTURE

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Artificial Intelligence
Luxury, Fashion & Cosmetics
Retail & E-commerce

Hear My Insights

Boosting conversion and eMerch team efficiency by optimizing product grids

Elevating online collections through the new Merchandising Tool, designed to enhance conversion and team efficiency while preserving the Maison’s Image aesthetics. Exploring key technical milestones and the role of GenAI in supporting the Target Vision.