Amandine Martin Briand

I am a Marketing business-oriented leader with a very strong expertise, ranging from brand building long term strategy (P&L ownership, 4P leadership, Consumer Centric & Demand Generation experience, Data analytics approach, Initiative development, Inbound strategy development) to in-market launch execution & support (Effective and holistic communication toolbox with focus on content & digital leveraging key consumer understanding and needs to develop the right message in the appropriate media to the targeted customer). With 10 years’ experience at Procter & Gamble in Europe, having gone through both Strategic and Operational roles, I worked on many product launches developing very successful support campaigns leveraging a Consumer Centric approach across all media touch points (TV , PR, in store, i-media, social media, SEO, SEM).