Magali Elbaz
Marketing Director Digital
Goupe SEB
Hear My Insights
The Time is Now for Holistic Audience Measurement
With the fragmentation of media, the multiplication of devices, the arrival of Wall Gardens and the promise of a cookieless world, advertisers are really struggling to measure cross-video advertising campaigns. On top of that, advertisers are challenged to set-up some metrics that are enabling them to compare different screens in a fair way. Through our actual SaaS solution already Up and Running in different European Markets and through the different TV Data Partnership we set-up with the local JICs, Audience Project is leading the ground and is helping brands to get some Insights and a Holistic view of their campaign, as well as optimizing the impact and efficiency of those in real time.