Don McGuire is Executive Vice President and Chief Marketing Officer of Qualcomm Incorporated. In this role, McGuire leads global marketing across all Qualcomm’s businesses, as the company continues to diversify beyond mobile into new industries. McGuire oversees all aspects of marketing including, corporate communications, advertising, creative, media, brand management, product and technology marketing, partner and channel marketing, sales and ecosystem enablement, marketing strategy, planning and operations, and data science. Under his leadership, Qualcomm has entered The Interbrand Top 100 Global Brands at #39 and Snapdragon on Kantar’s BrandZ at #38.
Don has been recognized as one of the World’s Most Influential CMOs by Forbes for four years from 2022-2025 and was recognized on the 2024 Forbes Entrepreneurial CMO 50 list. He was also recognized on Business Insider’s Most Innovative CMOs list and ADWEEK’s AI Trailblazers Power 100.
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Stage One
June 19
11:20 AM - 11:55 AM - CET
CMO Summit
From Brand to Ecosystem: Building Relationships and Loyalty