• Skip to main content
  • Main Menu
  • Navigation for access to support pages
  • Navigation for access to legal pages
Logo Viva Technology
  • 2026 Themes
  • FAQ
  • confirmation_numberGet Your 2026 Pass
  • Become a Partner
Viva Technology

17-20 June 2026

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

More Infoarrow_right_alt

Event organizers

2026 Themes2026 Partners

Exhibitors at VivaTech

Startups at VivaTechInvestors at VivaTech2026 Startup Challenges and Awards

JournalistsMedia PartnersPress Releases

About UsOur CommitmentsPractical InformationBook Your Stay

©Viva Technology 2016-2026 all rights reserved

Site MapSite noticeB2B terms & conditionsData Privacy
Anca Marola Global Chief Digital Officer at Sephora
  1. Logo Viva Technology
  2. Speakers
  3. Anca Marola
Photo Anca Marola

Anca Marola

Global Chief Digital Officer

Sephora

About Me

Anca Marola is the Global Chief Digital Officer at Sephora, where she leads digital strategy, customer experience, and AI innovation across the company. Prior to this role, she served as Chief Data Officer at LVMH, overseeing data-driven transformation and embedding analytics and AI across the group’s operations. With a background in marketing from HEC Paris and AI studies at MIT, Marola combines deep expertise in consumer insights and technology. Her career also includes contributions to national digital initiatives like France 2030, positioning her as a key figure at the intersection of retail, data, and innovation.

Hear My Insights

AI, Trust & the Future of Customer Experience

As AI becomes a cornerstone of marketing operations, redefining customer experience (CX) through streamlined processes, powerful analytics, and enhanced creativity, customer expectations are rising in parallel. Consumers seek more meaningful, personalized interactions.

AI, Trust & the Future of Customer Experience

As AI becomes a cornerstone of marketing operations, redefining customer experience (CX) through streamlined processes, powerful analytics, and enhanced creativity, customer expectations are rising in parallel. Today’s consumers seek more meaningful, personalized interactions—seamless across multiple channels yet authentically human. What does the next wave of AI agents mean for the future of CX, and how can businesses prepare for this transformation? This session will explore how Agentic AI is reshaping customer engagement, particularly in sectors like luxury retail, where authenticity and trust are paramount. We’ll discuss how brands can preserve the human dimension of CX, foster consumer trust through responsible data use and transparency, and ensure that AI-driven experiences remain both innovative and emotionally resonant.