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16-19 June 2027

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  1. Logo Viva Technology
  2. Speakers
  3. Pedro Guez
Photo Pedro Guez

Pedro Guez

Lead Curator for the AI Fashion Film Category

ASVOFF Film Festival

#
Artificial Intelligence & Robotics
Luxury & Fashion & Cosmetics
Media & Entertainment & Creators Economy

About Me

Paris-based, Mexican-born multidisciplinary creative, Pedro Guez specializes in Creative & Digital Innovation Direction with a focus on Fashion-Tech and Generative AI in Art, Fashion & Media. He leads Studio Obvio, home to his original IP, 'Arcadia Black Sheep', a unique anime universe exploring digital culture and future narratives for fashion. Pedro curates the AI Fashion Film category at the ASVOFF Film Festival, supporting creatives worldwide while exploring how generative technologies can expand and democratize artistic expression. With an Executive MBA from the Institut Français de la Mode, his work integrates hybrid workflows and cross-geography creative communities, always open to alliances and collaborations to imagine the future.

Hear My Insights

Purple Stage

June 20

4:40 PM - 5:15 PM - CET

L'IA derrière l'objectif : films de mode et création générative

N

Noemi Finel

Noemi Finel

G

Giovanna GRAZIOSI CASIMIRO

INSTITUT FRANÇAIS DE LA MODE

P

Pedro Guez

ASVOFF Film Festival

M

Marc Horgues

OKCC