Sam leads Startup Genome across the MENA region, partnering with innovation agencies and governments to drive the development of world-leading innovation hubs. With over 15 years of experience in economic development and globalization for tech companies, she has advised top global tech companies on scaling into new markets. Sam has designed export and attraction strategies for governments and built international accelerator programs in the U.S., U.K., EU, Asia, and the Middle East. Previously, she served as Director of International at Tech Nation, scaling the organization overseas for the first time into four Asian markets. Sam is a founding director of GBx and GBxAsia and a regular speaker at global technology conferences.
Hear My Insights
Purple Stage
June 17
9:45 AM - 10:50 AM - CET
Risk, Build, Scale
Beyond the Big Names: Where the Next AI Leaders Are Emerging Globally | Featuring Global Startup Ecosystem Report 2026 Insights