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Viva Technology

16-19 June 2027

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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Technology can generate. But can it create?

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AI has entered the studio, the editing suite, the concert hall, not only as a tool, but increasingly as a collaborator, competitor, and in some cases, a replacement. This shift raises questions about value and authenticity. Will AI-generated content overwhelm us? How do we preserve cultural meaning when synthetic content dominates our feeds? And as the boundary between human-made and algorithm-generated art blurs, what becomes of the creator's voice, vision, and livelihood?

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  • Shantanu NarayenChair and CEOAdobe
  • Elizabeth StoneChief Product and Technology OfficerNetflix
  • Lev ManovichPresidential ProfessorThe Graduate Center, City University of New York
  • Jim LouderbackEditor, and CEOInside the Creator Economy
  • Alexey PajitnovCreator and FounderTetris
  • Henk RogersChairman of the BoardThe Tetris Company
Creative Industries