• Skip to main content
  • Main Menu
  • Navigation for access to support pages
  • Navigation for access to legal pages
Logo Viva Technology
  • FAQ
  • confirmation_numberGet Your Pass
  • Become a Partner
Viva Technology

16-19 June 2027

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

More Infoarrow_right_alt

Event organizers

ThemesConference ProgramSpeakersPartners

Exhibitors at VivaTech

Startups at VivaTechInvestors at VivaTech2026 Startup Challenges and Awards

JournalistsMedia PartnersPress Releases

About UsOur CommitmentsPractical Information

©VivaTech 2016-2026 all rights reserved

Site MapSite NoticeB2B Terms & ConditionsData PrivacyStudent Terms & Conditions
Creative Industries

Creative Industries

Technology can generate. But can it create?

Creative Industries

Top Speakers

Related News

AI in Advertising: Disruption or the Industry's Next Leap?

AI in Advertising: Disruption or the Industry's Next Leap?

September 14 2026
AI is automating creative work, reshaping agencies, and rewr...
Read morearrow_forward
AI in Music Production: Is It Really a Creative Revolution?

AI in Music Production: Is It Really a Creative Revolution?

July 7 2026
While most experts agree AI can’t yet rival human compositio...
Read morearrow_forward
How an AR Mirror Stole the Show at VivaTech Paris (and Turned Selfies into Sales)

How an AR Mirror Stole the Show at VivaTech Paris (and Turned Selfies into Sales)

February 19 2026
FFFACE.ME showcased its AR mirror technology to global brand...
Read morearrow_forward
See all articles
  1. Logo Viva Technology
  2. Themes
  3. Creative Industries
AI has entered the studio, the editing suite, the concert hall, not only as a tool, but increasingly as a collaborator, competitor, and in some cases, a replacement. This shift raises questions about value and authenticity. Will AI-generated content overwhelm us? How do we preserve cultural meaning when synthetic content dominates our feeds? And as the boundary between human-made and algorithm-generated art blurs, what becomes of the creator's voice, vision, and livelihood?

Get Your Pass
  • Shantanu NarayenChair and CEOAdobe
  • Elizabeth StoneChief Product and Technology OfficerNetflix
  • Lev ManovichPresidential ProfessorThe Graduate Center, City University of New York
  • Jim LouderbackEditor, and CEOInside the Creator Economy
  • Alexey PajitnovCreator and FounderTetris
  • Henk RogersChairman of the BoardThe Tetris Company