As VivaTech celebrates its 10th edition, we’re bringing together the world’s leading CMOs with the innovators who are redefining how brands engage and perform. Over three days you’ll connect with peers, visionary marketers, and the founders building the tools that will power your next breakthrough campaigns. And while VivaTech spans the entire tech ecosystem, we’ve designed a dedicated program for marketing leaders. From high-level summits to private networking spaces, there is a wealth of content designed to address the unique pressures and opportunities CMO’s are navigating today.
The CMO Summit: High-Level Vision on Stage One
On Friday, June 19, Stage One in Hall 7.2 becomes your front-row seat to the future of marketing. This isn’t just a series of talks; it’s a half-day strategic deep dive with industry-leading CMOs and tech pioneers unpacking the macro shifts you need on your radar. From the shifting architecture of global organizations to the effects of AI on every step of a customer’s journey, this CMO summit is designed to spark long-term thinking and bold decisions. If you want to see where the frontier of marketing is moving, this is where you’ll find the map.
Here are some of the previous speakers that have left their mark on Stage One:
- Rachel Thornton, Chief Marketing Officer @ Adobe
- Kaylin Voss, Executive VP @ Salesforce
- Asmita Dubey, Chief Digital & Marketing Officer @ L’Oreal Groupe
Exec Arena: Deep Dives & Masterclasses
Make sure to keep your calendar open from Thursday the 17th to Friday the 19th, because the Exec Arena serves as the tactical partner to the main stage. This is where the conversation gets more in-depth for C-suite academics. Masterclasses, workshops, and unfiltered business cases led by peers currently in the trenches of the digital transformation is what you’ll find there. If you’re ready to get real serious and step into master-level, peer-to-peer classroom, the Exec Arena offers the practical frameworks you can take back home and apply.
Learn about some of the past attendees/speakers in the Exec Arena:
- Teresa Barreira, Global CMO/CCO @ Sapient
- Freddie Martyn, European Marketing VP @ POLITICO
- Abhay Parasnis, Founder & CEO @ Typeface
CMO Lounge: Your Quiet Networking Hub
Networking is the lifeblood of VivaTech, and the CMO Lounge is your dedicated home base for CMO’s. Located just steps away from the Exec Arena in Hall 7.2, this space is reserved for marketing’s C-suite to connect, dine, and talk away from the buzz of the main floor. Whether you’re looking for a quiet place to catch up on emails between sessions or want to engage in a candid roundtable with other CMO’s, the CMO Lounge is open all three days of the event.
Tech Trails: Curated Discovery
We know the sheer scale of VivaTech can be overwhelming, which is why we’ve done some heavy lifting for you. Through the VivaTech App, you can access our Tech Trails: curated, theme-based routes of the event that act as your personal guide to the floor. Instead of searching for your style of innovation, let the trails lead you directly to the most relevant startups and top-tier sessions that interest you. Whether you want to dive deep into Climate Tech, AI, and Health Tech or follow a path hand-picked for CMOs, these trails make sure you’re spending your time with the companies and technologies that matter most to you and your goals.
Find more info about the trail that suits you best here.
We’re building the future at VivaTech and, as we celebrate our 10th anniversary, there has never been a better time for CMOs to connect with the trailblazers and game changers actively shaping the future of tech. Whether you’re here to discover the next leap in AI or Digital Sovereignty, or to shape the trends that will define your company’s next decade, this is where the real work happens.
To benefit from all these great events as a marketing leader, get your CMO pass today.
