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16-19 June 2027

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Who Owns the Audience? Platform Power vs. Creator Independence - [Session VivaTech] - Theme: Creative Industries
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Creative Industries

Who Owns the Audience? Platform Power vs. Creator Independence

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Black Stage

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June 19

4:25 PM - 4:55 PM - CET

As algorithmic gatekeepers control distribution, discovery, and monetisation, the question of who owns the audience relationship has moved from a business model debate to an existential one. Should creators have legal rights to direct fan relationships, and should platforms compensate those whose work trained the models now undercutting them? From email lists and direct subscription models to the promise and persistent limitations of creator-owned platforms, this session examines what genuine creator independence would actually require.
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Media & Entertainment & Creators Economy

Speakers

 Photo Jo Burford

Jo Burford

Head of Creator, EMEA
Edelman
 Photo Tyler Chou

Tyler Chou

CEO
Tyler Chou Law for Creators
 Photo Renée Kaplan

Renée Kaplan

Head of Partnerships France
Substack
 Photo Kaya Yurieff

Kaya Yurieff

Co-Founder & Co-CEO
Scalable