Kaya Yurieff

Kaya Yurieff is the co-founder of Scalable, a media company focused on the business of the creator economy. Kaya’s rigorous reporting and industry expertise help readers and listeners execute their business strategies and better understand the sector, with insights delivered through Scalable’s newsletter, podcast, research report and annual event. She has spent more than a decade as a journalist on staff at media outlets including CNN and The Information. Kaya has broken major news about the biggest social media platforms in the world, including TikTok, Meta Platforms, and YouTube, and has written extensively about the creator economy’s evolution. She was one of the first reporters to cover the creator economy as a full-time beat.