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 Viva Technology

16-19 June 2027

Paris Expo Porte de Versailles

1 Place de la Porte de Versailles

F-75015 Paris France

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6 Months to become an AI-Native CMO or become irrelevant - [Session VivaTech] - Theme: undefined
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6 Months to become an AI-Native CMO or become irrelevant

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Executive Arena

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June 19

2:30 PM - 3:00 PM - CET

AI is fundamentally reshaping the role of marketing, and the shift is more disruptive than most organizations realize. This isn't about tools. It's about redefining where marketing creates value. The CMOs who will matter automate aggressively to focus on what AI can't replicate: judgment, emotion, and bold positioning. Those who don't adapt risk becoming irrelevant. This talk is about how to take that turn. Practically. Within the next six months.
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Marketing & Advertising

Partners

Unlockm

Speakers

 Photo Emmanuelle Benoliel

Emmanuelle Benoliel

Co-founder & CEO
UnlockM
 Photo Charlie Perreau

Charlie Perreau

Cheffe du service Tech-Médias-Start-up
Les Echos
 Photo Audrey Soussan

Audrey Soussan

General Partner
Ventech
 Photo Julie Touyarot

Julie Touyarot

VP Growth & Marketing
Doctolib