6 Months to become an AI-Native CMO or become irrelevant - [Session VivaTech] - Theme: undefined
6 Months to become an AI-Native CMO or become irrelevant
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Executive Arena
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June 19
2:30 PM - 3:00 PM - CET
AI is fundamentally reshaping the role of marketing, and the shift is more disruptive than most organizations realize. This isn't about tools. It's about redefining where marketing creates value. The CMOs who will matter automate aggressively to focus on what AI can't replicate: judgment, emotion, and bold positioning. Those who don't adapt risk becoming irrelevant.
This talk is about how to take that turn. Practically. Within the next six months.