Eduardo Barbaro

Eduardo Barbaro is the Chief Digital & Omnichannel Officer at Tiffany & Co., where he is helping redefine the future of luxury at the intersection of technology, emotion, and human connection. With nearly two decades within LVMH, Eduardo has led global transformation initiatives across digital commerce, omnichannel experiences, client engagement, CRM, Data & AI, and innovation. An engineer by training and a strategist by mindset, he is recognized for combining analytical rigor with a deeply human vision of luxury. Having worked across Italy, Ireland, and the United States, Eduardo has developed a global perspective on how technology is reshaping customer expectations, retail ecosystems, and brand relationships. Before joining Tiffany & Co., he held several international leadership positions at Bulgari, overseeing ecommerce, digital operations, customer experience, and omnichannel transformation worldwide. Today, Eduardo’s work focuses on one central belief: technology should enhance emotion, not replace it. At Tiffany & Co., he is leading initiatives that leverage artificial intelligence, predictive data, and emerging technologies to create more personal, seamless, and meaningful client experiences across both physical and digital worlds. He is particularly passionate about how luxury brands can preserve desirability, craftsmanship, and authenticity in an increasingly AI-driven and algorithmic era. His vision explores how brands can remain emotionally resonant while scaling personalization, trust, and intimacy globally. Eduardo is also an active contributor to several LVMH leadership initiatives focused on Data & AI, client development, and the future of commerce. His work frequently explores the evolving relationship between brands, humans, and intelligent systems — and how the next generation of luxury experiences will blend heritage, creativity, ethics, and innovation. He believes the future of luxury will not be defined by technology alone, but by the ability to make technology invisible — allowing emotion, craftsmanship, and human connection to remain at the center of every experience.