Brands in the Age of Algorithms: How to Build Affinity in an Artificial Space?
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Black Stage
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June 17
10:30 AM - 11:15 AM - CET
When AI helps consumers discover what they want to buy, and what they love, the rules of brand-building are being rewritten. As agentic commerce matures, AI may soon become the only middleman between a brand and its audience. From protecting brand integrity in a marketplace model to navigating an AI-generated content landscape, this is a discussion about identity and trust in an increasingly algorithmic world.