Gonzalo Fuentes

Gonzalo Fuentes has spent 25 years at the intersection of data, technology, and brand growth — helping the world's most ambitious companies turn consumer understanding into competitive advantage. As CEO of EMEA for Kantar — the world's leading data and insights company — Gonzalo sits on the Kantar Global Board and leads the company's largest region, driving the expansion of AI-powered intelligence that helps brands grow in an increasingly complex world. A true global executive, Gonzalo has led Kantar's business across three continents: he built and scaled the company's presence across Southeast Asia, served as CEO for Latin America, and now steers EMEA through a period of profound technological transformation. Under his leadership, Kantar has embedded AI capabilities across its insights platform — moving the industry from traditional research toward real-time, predictive intelligence that gives brands a decisive edge. At VivaTech 2026, Gonzalo brings a frontline perspective on how AI is reshaping the future of brand building — and why, in a world increasingly driven by algorithms, the brands that win will be those that combine cutting-edge technology with a deep, human understanding of people.