Ian Rogers is the Chief Experience Officer at Ledger, bringing over 25 years of expertise in digital innovation and user experience. With a pioneering background in web development, he notably created and managed beastieboys.com in the mid-1990s, potentially establishing one of the first web design companies. His career spans leadership roles at major tech companies, including Yahoo Music, Beats (acquired by Apple), and LVMH, before joining Ledger in 2021. Ian is recognized for his ability to bridge technology and user experience, particularly in helping mainstream audiences adopt emerging technologies. At Ledger, he leads initiatives to make self-custody of digital assets more accessible and secure, while maintaining the company's high security standards and commitment to user sovereignty.