Michael Kassan

Michael Kassan is the Founder and CEO of 3C Ventures, a strategic advisory firm driving enterprise growth through consulting, convening, and co-investing. A trusted advisor to top executives at the intersection of media, marketing, entertainment, sports, and technology, he’s renowned for solving complex business challenges and identifying transformative opportunities. Kassan previously founded consulting firm, MediaLink, and has held a number of key leadership roles, including President/COO of Initiative Media Worldwide and International Video Entertainment. A philanthropist and board member for organizations like Big Brothers Big Sisters and the Paley Center, Kassan was inducted into the American Advertising Federation Hall of Fame in 2019.